Blog

Sorry, I’ve got to get this out there as it’s been bugging me for years. Using old songs in advertising is nothing new and I don’t have a...

I got my first cassette player for my 11th birthday in January 1975. I was therefore royally pissed off when I wasn’t allowed to take it...

It’s got a little bit warmer over the last few days and our lawn has responded by springing into life. To celebrate, I decided to buy a...

There was a salutary lesson for all creatives in last night’s The Great Pottery Throwdown. The six remaining potters (it was the quarter...

Steve Harrison’s new book is a wake-up call to adland, but it’s colourful cast of characters doesn’t include B2B. Now, why might that be?

I set myself a challenge the other day. Come up with 10 B2B campaigns featuring celebrities. And by that, I mean celebrities who are...

We all swear. Yes, including you. But why do expletives resist becoming a regular weapon in the copywriter's armoury? In February 2018,...

Are Tone of Voice Guidelines worth the paper/pixels they're written on/in? In my last blog, I stated my belief that the assertion “Anyone...

A modern re-telling of The Emperor's New Clothes. Once upon a time, there was a Chief Executive Officer who lived in a big office on the...